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Full Listing of Our QuickGuide Reviewers.
Find out more with our reviewer biographies. |
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| Acquiring New Donors
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| MICHELLE CAMPBELL |
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BA, CFRE, FAHP, Canada
Michelle’s 16-year fund-development career has been dedicated exclusively to health-care philanthropy in London, Ontario, where her work has captured national awards in event management, corporate partnerships, donor recognition and planned giving. In 1997, she initiated, developed and co-instructed the first educational program in fundraising at the University of Western Ontario and, in 1999, she spearheaded southwestern Ontario’s first post-graduate program at London’s Fanshawe College. Since 2001, Michelle has been a visiting faculty member to the Madison Down Under program, where she has served as track dean for strategic marketing. She has authored articles for professional journals, and serves regularly as a speaker for nonprofit boards at both national and international conferences. Michelle was only the eighth person in Canada to attain Fellows status (FAHP), the highest form of certification possible in the profession. In June 2004, Michelle was appointed president of the newly merged St. Joseph’s Health Care Foundation, one of southwestern Ontario’s largest charitable organizations. |
| Bequests & Legacies
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| KATHRYN ALDRIDGE |
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Kathryn Aldridge, BSc (Hons), is the
Advancement Campaign Coordinator at the
University of Otago in New Zealand, a
member of FINZ (Fundraising Institute of
New Zealand), ADAPE (The Association of
Development and Alumni Professionals in
Education), and CASE (Council for the
Advancement and Support of Education).
Kathryn has worked full time for a number
of NPOs in New Zealand, the UK and U.S.
and has experienced the full range of
fundraising tasks (for example, bequest
fundraising, corporate fundraising, event
management, trust and foundation
fundraising, and annual appeal
fundraising).
Prior to her current position at
the University of Otago, Kathryn worked in
a not-for-profit organisation as National
Public Relations and Fundraising Manager. |
| Databases 1 & 2, Sources of Funds, Special Events
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| CAROLINE HUKINS |
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Caroline Hukins has worked in the nonprofit
sector in the UK for more than 10
years, both as a volunteer fundraiser
and a professional.
Following university, she won a place on the
National Society for the Prevention of
Cruelty to Children (NSPCC) graduate
trainee program in Fundraising Appeals,
and subsequently worked on the
multimillion-pound Full Stop Campaign for
the Millennium. She spent 18 months
organizing overseas biking and trekking
challenges for Macmillan Cancer Relief,
generating over $1 million from this type of
fundraising. She then spent 3 years
managing a wide-ranging events program
at the National Asthma Campaign, which
includied sporting events, overseas
challenges, sponsored activities,
ticketed special events and wider
community fundraising.
Caroline now works as a freelance author
and editor, and leads charity treks and bike
rides all over the world. |
| Direct Mail Fundraising
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| GRAHAM MCKERN |
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CFRE, Grad Dip Dir Mktg, MFIA.
Graham McKern was awarded the status of Certified Fund Raising Executive in 1995 by CFRE International, the certification body for 15 of the world’s leading philanthropic bodies. In March 2000, he graduated with high distinction from Monash University Melbourne with a graduate diploma in direct marketing.
Now in his 21st year as a fundraiser, Graham specializes in working with small- to medium-sized organizations across Australia, New Zealand and Hong Kong.
A donor-acquisition program entitled “Behind Closed Doors” that Graham designed and executed was voted the “Most Outstanding Fundraising Project” in Australia by the Fundraising Institute - Australia in the 2003 Awards for Excellence. His donor-renewal program won an Award for Excellence in the 2005 FIA Awards for Excellence as well as a “Highly Commended” for the Most Outstanding Fundraising Project. He was awarded the prestigious Arthur Venn Award for Excellence in 2004 for his outstanding contribution to the fundraising industry in Australia.
Graham is a member of the faculty for “Madison Down Under,” which is conducted in South Australia each year and is based around the Association of Healthcare Philanthropy’s five-day teaching program conducted in cooperation with the University of Wisconsin’s Graduate School of Business.
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| Events Planning, Newsletters, Working with Volunteers, Meetings
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| JINNY GENDER |
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Jinny Gender has a degree in sociology
from Lindenwood College in St. Charles,
Missouri. In a nonprofit career spanning 30
years, Jinny has served on dozens of
nonprofit boards – as president of many –
and worked tirelessly as a volunteer.
Missouri Governor Mel Carnahan
appointed her to the Missouri Board of
Social Workers in 1994 where she was the
first public member.
In the last 10 years alone, Jinny has
served on 20 nonprofit boards including:
National Public Radio KWMU in St. Louis,
past president; Metro St. Louis Women’s
Political Caucus, past president; ALIVE,
Alternatives to Living in Violent
Environments, past president; Lindenwood
Alumni Club, past president; Charter board
member of the St. Louis County Shelter for
Abused Women; Confluence, St. Louis;
Magic House, Museum for Children; and
Y.E.S., Youth Emergency Service. She has
been a hearing tester for the Special
School district for 20 years and has had
her own weekly talk-radio show on station
WGNU in St. Louis for the last 10 years.
With a partner, Jinny Gender has her own
consulting business, International Charity
Consultants.
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| Fundraising from Grantmakers
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| CATH COLE |
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Cath Cole is the Head of Corporate and
Trust Fundraising at Terrence Higgins Trust,
UK, where she has worked since February
2002. She manages a staff of four, who
raise funds from trusts and foundations,
the Lottery Fund, and a wide range of EU
and nonstatutory funders. She also
manages corporate fundraising.
Cath has worked in the UK charity sector
for five years. Before Terrence Higgins
Trust, she was the Senior Corporate
Account Director at The Children’s Society,
and prior to that she worked as Corporate
Account Manager at Children Nationwide
(now the Wellchild Trust).
She came to the nonprofit sector after
working for Dixons Stores Group and
travelling for two years around Asia,
Australasia and North America.
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| Fundraising from Individuals
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| JACQUI SCOTT |
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Jacqui Scott is currently Direct Marketing
Manager for Terrence Higgins Trust, Europe’s
leading HIV and AIDS charity. During her time
with the charity, Jacqui has successfully
refocussed THT’s direct mail through improved
data analysis, database segmentation and data
management, ensuring a coherent and rewarding
experience for donors. Using personal case
studies to educate donors on the emotional and
physical impact of living with HIV and AIDS has
helped achieve an increase of income from the
individual giving programme of nearly 30 percent
since Jacqui has been with THT.
Jacqui’s varied career experience has included
managing a portfolio of specialist medical
journals for the British Medical Journal
Publishing Group, working in the Republic of
Panama, and setting up a promotional strategy
for new educational products for physicians and
medical professionals.
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| Fundraising from Wealthy Individuals, Consultants
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| FRANK OPRAY |
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Frank Opray has 10 years’ experience as
Director of Development, first at Wesley
College, Melbourne and subsequently at
Carey Grammar School, Melbourne.
Prior to these appointments, he spent
many years in finance, market research
and management consulting, primarily in
the services sector. During that time, he
was for three years a Council member and
Treasurer of Wesley College, Melbourne,
Australia’s largest school with more than
3,600 students.
In recognition of his work in fundraising
and marketing at Wesley and in the
development profession, Frank received
the inaugural award of “Fundraiser of the
Year” at the 1992 joint conference of the
Australian Institute of Fundraising and the
Association of Development and Alumni
Professionals in Education (ADAPE).
Frank Opray is the principal of Washington
Services, a company that provides
strategic advice relative to board
structures, alumni relations, friend-raising,
fundraising, marketing and administration
in schools and universities.
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| Handling the Media
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| CHERRY BUSHELL |
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Cherry Bushell has extensive experience in all
aspects of charity and nonprofit work, both on
the administration side and the fundraising side.
She worked with one of the UK’s largest
charities, Macmillan Cancer Relief, where she
managed a variety of fundraising mechanisms
with national, small and medium-sized
companies, as well as trusts, foundations and
individual donors. She directed promotional and
special events, and ran a community
programme which involved coordinating
committee networks, retail outlets, youth and
school groups, and local volunteer associations.
In her work with smaller charities, Cherry raised
funds by means of corporate partnerships,
social and sporting events, trusts, major donors,
auctions and celebrity endorsements. In
particular, she was responsible for liaising with
celebrities, the royal patron and other highprofile
supporters. Interacting with staff,
volunteers and the general community has
been an ongoing part of Cherry’s career.
Cherry has a BA (Hons) degree in Modern
History, Economic History and Politics.
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| Making the Ask
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| SUZE JONES |
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Suze Jones, BA (Hons), CPIM, is the Head
of the Alumni & Development Office of the
University of Otago in New Zealand, a
member of FINZ (Fundraising Institute of
New Zealand) and CASE (Council for the
Advancement and Support of Education).
Suze has coordinated the systems,
including major gift processes, for a major
campaign for the university – the first
undertaken in more than 10 years. Since
joining the Office four years ago, Suze has
also implemented an Annual Appeal
programme and a Bequest programme.
After graduation from the University of
Otago in 1993, she lived in the UK for six
years, specialising in health management.
Prior to her current position at the University
of Otago, Suze worked in both business and
not-for-profit organisations as a database
administrator and business analyst.Working
with major donors to achieve the best match
between their wishes and the goals of the
organisation is one of the most rewarding
parts of her position.
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| Marketing
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| SOPHIE MOSS |
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Sophie Moss is a Senior Company Fundraising
Executive in the Company Fundraising team at
NCH, a children’s charity in the United Kingdom
and currently manages charity partnerships
with companies including Virgin Megastores
and GM Daewoo. Her experience in this field
includes staff fundraising, organising national
and international fundraising events and
winning and establishing a variety of charity of
the year partnerships.
She previously worked in Marketing for 5 years,
most recently as Marketing Manager for The
Leadership Trust, a provider of leadership
development programmes to Directors and
Senior Managers and also in export marketing
in the air conditioning sector.
Sophie holds the Chartered Institute of
Marketing Advanced Certificate in Marketing
and a BA Hons in Russian with French and
Contract Law.
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| Motivating Staff
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| DEBBIE HOLMES |
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| Debbie Holmes is the Director of
Fundraising at Terrence Higgins Trust, the
UK’s leading HIV and AIDS charity where
she is responsible for a voluntary income
target of £4 million. She has worked as a
fundraiser and fundraising manager in the
UK voluntary (charitable) sector since
1990. She currently manages a staff of 16
and has recently developed and
implemented a three-year strategy to
support the growth of voluntary income.
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| Overseas Challenges
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| CLIVE MILLER |
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Clive Miller MBA is an Australian
fundraising professional with more than 15
years experience. He has worked in the
areas of HIV/AIDS, overseas aid and
Indigenous health & culture.
In his current position he has managed the
development of an Australian based
overseas challenge program which has
raised more than $A650,000 from 540
participants over 5 years. The program,
called See The World, is the leader in its
field in Australia.
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| PR
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| KATHY YOUNG |
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Kathy Young has been in the fundraising/public
relations industry for 18 years at a variety of
charities in Montana and California in the United
States, where she grew up, and in New Zealand,
where she now lives. After receiving a Journalism
Degree from the University of Montana in
Missoula, she went to work for the YMCA.
Working for both a member of a larger
organization and the central office of the same
organization gave Kathy the opportunity to see
and develop different communication strategies
within the same national organization. The
YMCA offered a professional development
program, and a career highlight during those
nine years as Marketing Coordinator,
Communications Director and then Senior
Program Director was coordinating a yearlong
125th anniversary celebration.
Nearly nine years in New Zealand have given
Kathy a different range of experiences in
fundraising and public relations at two charities,
including the local branch of the New Zealand
Red Cross. Currently with the University of
Otago in Dunedin, Kathy serves as the Partner
Relations Manager for the Advancement
Campaign called “Leading Thinkers.” She also
does book reviews for the local newspaper and
writes poetry when not out walking the dog.
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| Preparation for Fundraising
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| ALISON WOOLLEY |
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| Alison Woolley is a Senior Development
Manager at UCL (University College
London) with particular responsibility for
UCL’s development programme in the U.S.
Alison has built up a network of key
supporters there, and manages relationships
with foundations and individual donors.
She is also involved in developing projects
and proposals in conjunction with academics
at the university in London, and has raised
money for these closer to home. Prior to
joining UCL, she worked in alumni relations
and fundraising at Bristol University for 4
years, where she was responsible for
various activities, including bringing in major
gifts to build an indoor sports centre and for
a number of academic initiatives.
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| Presentations
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| REBECCA HUNTER |
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CFRE.
For the past 24 years, Rebecca E. Hunter, CFRE, has applied her background in organizational communication, speech communication, and leadership dynamics to the fundraising profession. Currently, she is the chief development officer for the New York City-based Foundation of the American Thoracic Society, a public-service corporation providing worldwide research and education for respiratory disease, including critical-care medicine, sleep-related disorders and lung diseases.
She is designated as a Master Teacher through the Association of Fundraising Professionals’ (AFP) Faculty Training Academy.
Writing for and teaching fundraising professionals are two of her passions. She authored the article “Taming the Time Vultures” for Fund Raising Management magazine back when “fundraising” was two words. In 2003, she was issue editor for AFP’s New Directions for Philanthropic Fundraising journal on the topic of volunteers and fundraising. Her article on the personalities that are drawn to and succeed most in this profession also appeared in that issue.
Rebecca is told that her presentation style is open and interactive, fun and funny, and that she delivers the advertised goods. She is the author of a children’s book series and a survival guide for new college graduates, and she is writing a second book for early career fundraisers.
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| Recruitment
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| JUDITH HARE |
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A modern languages graduate, Judith
started her career in the public sector doing
economic research at the Bank of England.
Her move to Belgium in the late 1970s
brought with it a move into the private sector
and general management. After successfully
completing her MBA, she embarked on a
couple of entrepreneurial ventures.
Judith moved into executive search 13
years ago, working initially for a contract
research firm. Since 1996, she has been
an Associate with Hansar International, a
leading transnational search firm in
Brussels.
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| Relationship Fundraising
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| MORAG AND JOHN HOCKNULL |
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Morag and John Hocknull are both Fellows of
the Association of Development & Alumni
Professionals in Education Australasia Inc.
(ADAPE) and full members of the Australian
College of Educators (MACE). Morag is the
first person specialising in fundraising for
schools to graduate with a Business
Certificate in Philanthropy and Nonprofit
Studies at Queensland University of
Technology and is the inaugural President of
the Alumni association.
They have more than 35 years of experience in
the Development/Advancement function. Their
company, Education Development Office
Management Service (EDOMS®), offers an
advisory and mentoring service to boards,
senior management and development office
staff. They present regularly at conferences and
workshops.
Their ultimate development office structure and
philosophy is captured in their trademark “From
Enrolment to Memorial” ®, and they have
a software package, MATES ®
(Managed Advancement Tracking Education
System), that takes a school family through the
relationship and fundraising process from
enrolment (marketing function) to memorial
(bequest function) and everything in between.
www.edoms.com.au
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| Understanding Fundraising
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| GERLINDE SCHOLZ |
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Gerlinde Scholz is one of the most experienced
development professionals working in Australia
today. Her career with the University of
Melbourne (1990-2004) culminated in her
appointment as the University’s first Director of
Development in 1999.
Gerlinde has contributed to the development of
her profession as an author, editor, reviewer,
speaker and mentor. She served on the
executive board of the Association of
Development and Alumni Professionals in
Education (ADAPE) in Australia at state and
federal levels throughout the 1990s, including a
term as President of ADAPE Victoria/Tasmania,
and as editor of the Association’s national
magazine Face-To-Face from 1998 to 1999.
Gerlinde is a fellow of ADAPE, has been a
longstanding member of CASE (Council for
Advancement and Support of Education), and
has presented papers at national and
international conferences for both of these
professional organisations.
Gerlinde is originally from Germany. She settled
in Melbourne, Australia, in 1984 after having
lived in Canada for 18 months. She holds a
Master’s degree in History and an Honours
degree in Latin American Studies, and speaks
Spanish and German.
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| Vision and Mission Statements
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| KATIE ROEBUCK |
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Katie Roebuck’s experience is broad and varied. Following 4 years as a Commercial Property Manager in London’s West End, she has been involved with fundraising for over 10 years, firstly as Development Manager at Napier University, where she led a multi-million pound campaign for a new Business School, and then as a fundraiser at Scope, where she focused on education fundraising. This experience provides a balanced perspective of both the commercial and non-profit sector.
She is currently UK Sales Executive for Wiremill Publishing, promoting QuickGuides in the voluntary sector, and she also works as a freelance fundraiser for local community organisations.
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