Acquiring New Donors; Bequests and Legacies;
Direct Mail; Special Events; Event Planning;
Fundraising from Individuals; Fundraising from
Wealthy Individuals; Donor Service; Making the Ask;
Relationship Fundraising

ACQUIRING NEW DONORS

Includes:

Introduction. Why Grow or Build a Supporter Base? Evaluation Benefits of a Campaign. Profiles of Potential Donors. Motivating People to Support Your Cause. Campaign Methods. Evaluating Methods and Timing. Donor Retention. The Creative Brief. Goal Setting and Evaluation.

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What will you learn? How to find new donors, campaigns which will attract them to your cause, how to keep them, evaluating the success of your campaign and much more. Because Graham is a fundraiser who works for a charitable organisation, he understands the needs of charitable organisations in a very real and practical way. You can pick up his Guide and plan your campaign, holding it one hand and doing the work in the other.

BEQUESTS AND LEGACIES

Includes:

Author: Margaret Burke
Reviewed by: Kathryn Aldridge
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Many donors may be willing to provide for an organisation in their Wills. This Guide discusses the motivation behind leaving a gift at death and how that motivation impacts and is impacted by your organisation, the types of gifts that donors can leave at death and the tax and legal implications related to them and how to discuss the possibility with potential donors. The Guide then discusses the various elements that are needed for developing a bequest/legacy programme including staff requirements, written materials, and relationships with legal advisors and ‘influencers' – those professionals who might influence their clients to support your organisation in this way. Finally, there are recommendations for ensuring a good relationship between the potential donor and your organisation.

DIRECT MAIL FUNDRAISING

Includes:

Author: John Baguley
Reviewed by: Graham McKern
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This Guide will help you decide whether direct mail would be useful to your organisation, how you can use it, detailed information about the various elements of a direct mail package, using a mailing house and evaluating the result of a direct mail programme.

SPECIAL EVENTS

Includes:

Author: Jill Richie
Reviewed by: Caroline Hukins
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Everything you need to know to put on special events that are memorable, profitable and appropriate for your organisation.

It begins where you need to begin – with deciding why you want an event and what type of event would meet that need.It then looks at the specific elements of the event – budgeting, volunteers, celebrities, public relations and how to handle them.It discusses fundraising as part of the event and as an addition to the event and concludes with evaluating the event.

EVENTS PLANNING

Includes:

Author: Caroline Hukins
Reviewed by: Jinny Gender
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A general Guide to all things related to planning events including pre-planning, marketing and promotion, customer service and evaluation.

Planning will help you ensure you have the right event for the purpose you have assigned for the event and your pre-event planning is the most appropriate for your organisation and the event. Marketing and promotion will ensure you have the most appropriate distribution of information possible.

The day of the event and ensuring everything goes to plan is covered as is post-event evaluation. Finally, maintaining and building relations with those who have attended your events is discussed.

FUNDRAISING FROM INDIVIDUALS

Includes:

This is the introductory Guide to approaching individuals for funding. It provides everything you need to know to maximise funding from this vital source.

The QuickGuide begins with the initial considerations – the aims of the fundraising programme – what you want and why. It looks at your donor universe and its possibilities for your organisation.

It then discusses the various types of individual giving:

• Annual/regular giving.
• Special gifts.
• Major gifts.
• Legacies.
• Membership / friends schemes.
• Volunteers.
• Patrons.

It continues with the hows: How to get people involved; How to reach them; How to ask; How to continue the relationship.

FUNDRAISING FROM WEALTHY INDIVIDUALS

Includes:

Author: Julian Smyth
Reviewed by: Frank Opray
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Every organisation wants large donations from wealthy individuals. This Guide gives you the steps necessary to make that desire a reality.

In logical sequence the QuickGuide takes you through:

Researching – Ascertaining individuals’ capacity to give, connections to your organisation and propensity they have to give to you.

Friend-Raising - Opportunities to inform strangers about what and who you are, what good work you do, how much you are willing to listen as well as talk, and what the defined need is for your organisation.

Communicating – How to communicate effectively and appropriately with donors and prospective donors.

Approaching – The actual solicitation and preparation for same.

Stewardship – Ensuring the donor remains a friend and supporter

DONOR SERVICE

Includes:

Author: Gerlinde Scholz
Reviewed by: Frankie Airey
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The service given to a donor matters because it will impact fundraising success. Learn how to do it properly in this great QuickGuide which takes you through all the crucial issues of Donor Service from What Do Donors Want to Measuring Results.

MAKING THE ASK

Includes:

Author: Frank Opray
Reviewed by: Suze Jones
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Fundraising comes down to the moment when the fundraiser asks the donor for the donation. Use the valuable advice in this guide to ensure you’re properly prepared and ready for the crucial ‘Ask’.

Focusing on research, preparation and information, the Guide ensures that no fundraiser sits in a room with a prospective donor without all the ammunition possible to ensure a successful outcome.

RELATIONSHIP FUNDRAISING

Includes:

Author: Julian Smyth
Reviewed by: Morag and John Hocknull
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Treating your donors properly is crucial in order to maximise their support. This authoritative Guide will tell you everything you need to know to do it correctly.

It begins with the important issue – what is relationship fundraising and why is it important to your organisation.

It next looks at databases and other tools to help you identify and use the various items of information you have about donors and prospective donors.

Treating donors properly is the heart of relationship fundraising and practical advice given will help you do so.

Finally gifts at death is discussed as these are often the largest and most intensive of all donations.