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Public Relations; Marketing; Newsletters; Presentations
PUBLIC RELATIONS
Includes:
- What is Public Relations?
- What isn’t Public Relations?
- What’s Special about Nonprofit Public Relations?
- What is the ‘Fit’ Between Fundraising and Public Relations?
- How do Nonprofit and Public Relations Theory Inform Practice?
- What does a Nonprofit Public Relations Plan Look Like?
- Who are a Nonprofit’s ‘Publics’?
- What Communication Strategies and Tools Work Best?
- Results on a Shoestring – Real Life Examples.
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Author: Wendy Scaife
Reviewed by: Kathy Young
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This Guide explains how to manage and plan your public relations - the communication between your organisation and the many audiences important to its survival and growth.
It looks at the types of public relations, evaluating your organisation, kowing your supporters, determining which activities is best for your organisation, making the plan, and how to best implement your plan.
MARKETING
Includes:
- So, What is Marketing?
- Market Research and Analysis.
- Know How to SWOT.
- Setting Goals & Objectives for your Marketing Program.
- Developing a Workable Marketing Plan.
- Meeting Customer Expectations & Building Loyalty.
- Is it Working? Evaluating your Marketing Program.
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Author: Kylie Jones
Reviewed by: Sophie Moss
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From this Guide, you will learn the basics of market analysis; setting strategic goals and objectives; developing a plan; building loyalty; and evaluating the results of your marketing program.
Research and analysis underpins any marketing plan and the Guide will help you effectively do so. It will then take you through how to set the goals and objectives your marketing will achieve, creating a plan based on those goals and objectives and working with those charged with its implementation. Finally it will help you evaluate your marketing activities to identify successes and failures and adjust your plan accordingly.
NEWSLETTERS
Includes:
- Why have an NPO Newsletter?
- What Should a Newsletter Include.
- What Should the Newsletter not Include.
- Mailing Issues.
- The Critical Path (To-Do List).
- Hardcopy or Email?
- Costs.
- Advertising.
- Evaluating the Benefit of the Newsletter.
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Author: Jill Ritchie
Reviewed by: Jinny Gender
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Newsletters can provide a great opportunity for organisations to communicate with their supporters. They need not be expensive or difficult. This Guide tells you how to produce an effective newsletter for your organisation.
It starts with the ‘why’ do you want a newsletter, moves on to what you hope to achieve through it, what sort of style and ‘voice’ it should have, who should write for it and so forth. It then discusses newsletters sent by email and determining which is best for your organisation.
PRESENTATIONS
Includes:
- Introduction.
- Preparing to Speak.
- Constructing Your Speech.
- Do's and Don'ts of Content.
- Making Your Presentation.
- Visual Aids List.
- Dealing With Nerves.
- Negative Audience Responses.
- Conclusion.
Author: Jo Pearson
Reviewed by: Rebecca Hunter
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Jo Pearson, a seasoned media trainer, takes you through the steps of making a presentation so that the sound of applause, or at the very least, the knowledge of a job well done, will be the result of your efforts.
Jo starts with helping you understand the process of communicating with an audience, then discusses writing your materials, helping to ensure the structure fits the subject and the audience and explores in detail the actual speech. How to deal with butterflies? This Guide will help you lessen them.
An indispensable QuickGuide.
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