Preparation for Fundraising; Sources of Fundraising
Fundraising from Individuals; Fundraising from
Companies; Fundraising from Grantmakers

PREPARATION FOR FUNDRAISING

Includes:

The Constituency. Potential Donors. Projects and Fundraising Types. Staffing and other Resources. Institutional Size Considerations. Timing Issues. International Fundraising. Tax Deductibility. Developing a Fundraising Strategic Plan.

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Before you start fundraising, read this book. It will help you organise your thinking, your process and your plan.

This Guide brings together many of the necessary elements of fundraising and for those new to it will help you organise your ideas before starting to approach donors. For those with experience it will be an excellent review and checklist of ideas.

Preparation for Fundraising looks at the types of donors, types of fundraising activities, types of opportunities available and brings them together with planning and strategic thinking in order to provide a complete guide to the fundraising process

SOURCES OF FUNDING

Includes:

Evaluating the Sources of Funding. Individuals. Communities. Groups and Associations. Companies. Trusts and Foundations. Government and Statutory Sources. Commercial Activities and Fees for Services. Investment Income.

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The Guide to all the different types of funders and how they might support your organisation. Do you know about and have you considered them all?

They include:

• Evaluating the Sources of Funding
• Individuals
• Communities
• Groups and Associations
• Companies
• Trusts and Foundations
• Government and Statutory Sources
• Commercial Activities and Fees for Services
• Investment Income
• Appeals

FUNDRAISING FROM INDIVIDUALS

Includes:

Aims of a Development Programme. Essential Building Blocks. Who Are Your Donors? How Will You Involve Them?. Soliciting Gifts. Knowing Your Donors. Growing Donor Support.

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This is the introductory Guide to approaching individuals for funding. It provides everything you need to know to maximise funding from this vital source.

The QuickGuide begins with the initial considerations – the aims of the fundraising programme – what you want and why. It looks at your donor universe and its possibilities for your organisation.

It then discusses the various types of individual giving:

• Annual/regular giving.
• Special gifts.
• Major gifts.
• Legacies.
• Membership / friends schemes.
• Volunteers.
• Patrons.

It continues with the hows: How to get people involved; How to reach them; How to ask; How to continue the relationship.

FUNDRAISING FROM COMPANIES

Includes:

Researching Corporate Interests. Donations. Staff Fundraising. Volunteering. Matching Gifts. Cause-Related Marketing. Online Fundraising. Gifts-in-Kind. Sponsorships.

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Author: Jill Ritchie
Reviewed by: Sophie Moss
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This Guide provides a comprehensive overview of the various ways companies provide support to organisations – from outright donations to employee volunteering to gifts-in-kind and much more.

Companies support organisations by a range of means. They give product, they give money, they support their employees’ activities, they sponsor events, programmes and individuals.

This QuickGuide provides an overview of all the various ways companies support foundations as well as discussing why companies support organisations and how to find those companies most likely to support your organisation.

This is both an excellent review for those who have done company fundraising as well as a starter for those new to the area.

FUNDRAISING FROM GRANTMAKERS

Includes:

What is a Foundation/Trust? Types of Foundations. How to Find Foundations Interested in your Project. Case for Support. The Application Process. Reporting Back. Maintaining your Relationship with the Foundation. Multiyear Funding.

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Author: Ruth Tovim
Reviewed by: Cath Cole
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Grantmakers can be an important source of funds for organisations. This Guide will tell you how to find funders, discover their giving interests and make successful applications for funds.

Fundraising from grantmakers has several advantages. The grantmakers are usually identifiable through directories, the internet and their support of other organisations. Their giving interests are usually ascertainable as are the methods that they would like you to approach them for funding. Usually they are staffed by professionals, often knowledgeable in the areas in which they give. And finally, they often give, when they do, large amounts.

This QuickGuide will give you the tools you need to approach these funders in order to maximise your chances of success.