Fundraising comes down to the moment when the fundraiser asks the donor for the donation. Use the valuable advice in this Guide to ensure you’re properly prepared and ready for the crucial “Ask”.

Includes:

The Prospects. Preparation. The Approach. Donor Recognition. Tax Deductibility. The Ask Itself. The Response – “Silence”. Debriefing. Thanking.

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Fundraising comes down to the moment when the fundraiser asks the donor for the donation. Use the valuable advice in this guide to ensure you’re properly prepared and ready for the crucial ‘Ask’.

Focusing on research, preparation and information, the Guide ensures that no fundraiser sits in a room with a prospective donor without all the ammunition possible to ensure a successful outcome.