Appropriate databases are crucial to any fundraiser. This introductory Guide will help you set up and use the most appropriate database for your needs.

Includes:

What Can the Database Do for your Organisation? How Do you Choose a Database? Data Management. Contact Relationships. Segmenting, Selecting and Mailing. Processing Income. Customer Care. Reporting and Analysis. Importing and Exporting Data.

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Appropriate databases are crucial to any fundraiser. This introductory Guide will help you set up and use the best database for your organisation.

Using a range of programmes offered commercially as a means of illustrating what a database should contain and how it can be used, the QuickGuide is required reading for someone preparing their first database and useful reading for those who already have a database.

This isn’t a technical book for database designers but is for those whose imput is needed to create a database and those who will use the database.