This is the introductory Guide to approaching individuals for funding. It provides everything you need to know to maximise funding from this vital source.

Includes:

Aims of a Development Programme. Essential Building Blocks. Who Are Your Donors? How Will You Involve Them? Soliciting Gifts. Knowing Your Donors. Growing Donor Support.

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This is the introductory Guide to approaching individuals for funding. It provides everything you need to know to maximise funding from this vital source.

The QuickGuide begins with the initial considerations – the aims of the fundraising programme – what you want and why. It looks at your donor universe and its possibilities for your organisation.

It then discusses the various types of individual giving:

• Annual/regular giving.
• Special gifts.
• Major gifts.
• Legacies.
• Membership / friends schemes.
• Volunteers.
• Patrons.

It continues with the hows:
How to get people involved.
How to reach them.
How to ask.
How to continue the relationship.

It is a great overview and a terrific review.