This Guide offers a comprehensive approach to all aspects of event planning. No matter what type of event, this book will help you to plan effectively and avoid common mistakes.

Includes:

Planning and Research. Marketing and Promotion. Fundraising Mechanism and Incentives. Preparing for Event Day. Customer Service. Evaluating the Event. Managing a Programme of Events.

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A general Guide to all things related to planning events including pre-planning, marketing and promotion, customer service and evaluation.

Planning will help you ensure you have the right event for the purpose you have assigned for the event and your pre-event planning is the most appropriate for your organisation and the event. Marketing and promotion will ensure you have the most appropriate distribution of information possible.

The day of the event and ensuring everything goes to plan is covered as is post-event evaluation. Finally, maintaining and building relations with those who have attended your events is discussed.